Wednesday, April 28, 2010

SOPHOMORE year.

Photobucket
Photobucket


Sophomore Spring 2010 from SophomoreNYC on Vimeo.




This beautiful video from Sophomore embodies all the fun things about summer and being a rebel in high school. Its the funfair, ice cream, firework and getting drunk on the beach which makes their summer. The colours, lights and tales are really inspiring. We want to stay young and free just like they do in sophomore. Their basics are so simple but stylist for summer.



"Lower East Side style of the ’70s and Lower East Side style of today look almost the same — people never stray from the basics. Taking a cue from the timeless simplicity of downtown New York, Chrissie Miller’s company SOPHOMORE caught the public’s eye with a single t-shirt design in 2003. She initially planned to make shirts exclusively for her friends, but the overnight success of her design and the attention SOPHOMORE received from celebrities, retailers and the press inspired Miller to think big.

Joining forces with designer Madeline von Froomer, who most recently worked for Proenza Schouler, SOPHOMORE has expanded its offerings from a single t-shirt to a full collection of contemporary sportswear. The new line of tank tops, t-shirts, sweatshirts, leggings and jackets never stray from SOPHOMORE’s classic inspiration. In a one-dimensional world of basics, SOPHOMORE brings a fashion twist, soft washed fabrics, perfect fits and a New York vibe that will make the line a clothing staple for years to come."



EMMA C

No comments:

Post a Comment